Opening Doors to Education Through SEO
Search Engine Optimisation
Jason Muller
SEO Specialist
Client satisfaction
built on trust and results.
Opening Doors to Education Through SEO
The Mission: A popular SA business school is dismantling barriers to quality education in South Africa. We partnered to make their opportunity discoverable for school leavers and working-class students historically excluded from traditional pathways.
The Approach: We implemented a comprehensive SEO strategy combining technical optimization, program page enhancement (keywords, CTAs, schema), trend analysis for timely content, and a structured content creation process using keyword research and hub-and-spoke architecture.
Timeline
July 2025
Service
SEO
Data Analytics
The Result
We delivered remarkable results: organic traffic surged with 102.88% more clicks (+294K), 78.39% growth in impressions (+10.6M), and 97.33% more users (+373K). But the real impact came in conversions—enquiry form submissions jumped 64.22% (+15.6K), resource downloads increased 35.61% (+70.5K), and general form completions grew 18.66% (+21.5K). Peak season performance (Jan-Mar 2025 vs 2024) proved this scales: programme enquiries spiked 110% (+10.7K) and general enquiries grew 52.1% (+13.8K). This wasn't just about growing traffic—it was about bringing educational opportunity closer to those who believed it was out of reach.