Converting Exploratory Users Into Qualified Leads
Conversion Rate Optimisation
Jason Muller
Conversion Specialist
Client satisfaction
built on trust and results.
Improving Test Drive Bookings
A high-intent CTA was creating friction for users still in the exploratory phase of their journey, limiting lead capture potential.
We tested a lower-friction alternative: replacing "Book a Test Drive" with "Enquire Now" to capture leads from a broader audience earlier in the decision process.
Timeline
September 2025
Service
CRO
Front-End
By offering a lower-friction alternative, we successfully captured leads from a much larger audience, proving the right CTA for the right audience stage drives real results
The Result
5.46% conversion rate on the new CTA 930%, increase in engagement 73 conversions vs. 0 from the control (baseline), Validated that message-market fit matters more than aggressive CTAs