Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation, A/B Testing, Auditing
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Conversion Rate Optimisation Built on Clarity
Most CRO agencies test buttons and colors. A/B test everything. Some conversions improve. Most stall. Why? Because they're optimising the surface while the foundation is broken. We start with clarity. Does your visitor understand what you do in five seconds? Does your message feel coherent or scattered? Does your site feel trustworthy or friction-filled? Once that foundation is solid, optimisation actually works. We don't just test variations - we remove the obstacles that stop conversions from happening in the first place.
Here's what changes: Your visitors don't bounce because they don't want your offer. They bounce because they don't understand it. Your pages load fast, your message is clear, your value is obvious. Every design choice, every word, every interaction reduces friction instead of creating it. You lower bounce rates, increase time on page, improve user signals—the metrics that compound conversions over time. That's the difference between CRO that moves the needle one percent and CRO that transforms your funnel. We optimise what actually matters: the clarity that makes conversion possible.
Key Focus
Turning users into customers
Tactics
Empathy and Data
A/B Testing
What You Get
A website that actually converts the traffic it attracts. Reduced bounce rates because visitors understand your offer immediately. Higher engagement because your message resonates instead of confuses. Faster load times and clearer navigation that signal trust. Social proof positioned where it actually influences decisions. And most importantly: conversions that compound because every element works together instead of against each other.
Questions
Answers to some of the most popular SEO consulting questions.
What's the difference between an SEO consultant and an SEO agency?
An SEO agency typically assigns your account to a team, often with junior staff handling the day-to-day execution. An SEO consultant works directly with you as a specialist — you get senior-level expertise, direct communication, and a strategy that's built specifically for your business rather than adapted from a template.
What does an SEO audit include?
A comprehensive SEO audit covers your site's technical health (crawlability, indexation, page speed, mobile usability), on-page elements (title tags, meta descriptions, heading structure, content quality), backlink profile, keyword positioning, and competitive landscape. The output is a prioritised action plan — not just a list of issues, but a roadmap of what to fix first and why.
Do you work with businesses outside of Johannesburg?
Yes. While I'm based in South Africa, SEO consulting is inherently remote. I work with businesses across the country — Johannesburg, Cape Town, Durban, Pretoria, and beyond. As long as your customers are searching on Google, the strategy applies regardless of your location.
What's the difference between SEO, AEO, and GEO?
SEO (Search Engine Optimisation) focuses on ranking in traditional search results. AEO (Answer Engine Optimisation) focuses on getting your content featured in direct answer formats — like featured snippets and People Also Ask boxes. GEO (Generative Engine Optimisation) is about being referenced in AI-generated responses from tools like Google's AI Overviews and ChatGPT. All three matter now, and a good strategy addresses all of them.
How much does SEO consulting cost in South Africa?
It depends on the scope. A once-off technical audit is a different investment than ongoing monthly consulting. I provide custom proposals based on your business size, competition level, and goals. As an independent search engine optimisation consultant, my pricing is transparent and flexible — you're paying for senior expertise without the agency overhead.
Any questions that aren't covered here? Let's chat